About me

Hello! I’m Anna, the determined, problem-solving soul behind Twine. After years spent honing my networking, strategising, service design and road mapping skills, I decided to apply everything I’ve learned to something brilliant of my own. So, I founded Twine to help people just like you tackle all the tricky things that hold you back, from shrinking resources and a lack of connections, to simply not quite knowing what to do next.

Portrait of Anna Traylor
 

I'm all about making connections. Sometimes, it's helping people connect with themselves. Sometimes, it's connecting the dots, helping create something really special for a brand or business. And sometimes, it's about connecting people together – which is where the real magic happens. It’s all bundled up in my name: Twine. 

I’d love to work with you – untangling tricky problems and knitting together a plan that carries you forwards. And if you ever need a bit more support, you can rely on my mentorship, which threads through everything I do. Whatever it is you need, it’s my hope that, bit by bit, together we can make this world a better place. So — where shall we start?

 

How I can help

Every job I do is a little bit different (and that’s what makes it so much fun). Whether you're a start-up company or a big, well-established organisation, I’ll call on my years of juicy experience to come up with a solution that works now, and lasts well into the future. But whatever it is you need help with, I can:

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Be more human

Whether it's the way you work together as a team, keeping your people happy, or hitting sustainability targets, I can show you how to make your business feel and act more human.

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Unlock your talent

By getting to know your people, their goals, and their challenges, I can guide them towards success. Can’t find the brilliant people you need? I’ll send out the search party!

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Make things simpler

Through workshops, strategising, relationship building and design services, I’ll help you fight past the roadblocks, streamline your processes, and get everybody back on track.

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Hone your focus

Struggling to see the wood for the trees? With bespoke development plans and crystal clear goals, I'll help you take a step back, so that you can finally take a step (or three) forward.

 

How I do it

Whoever you are, and whatever you need, I follow my tried-and-trusted three-step process to get to the heart of the problem. Here's what you can expect when you call on Twine.

 

Observe

To get started, I gather all the information I can about who you are, where you're going, and where you're stuck. This is where we get to know each other better, and decide what to do next. How do you want me to help? What does success look like? We’ll chat it all through together.

Focus

Now I know a bit more about you, your challenges and your goals, I can draw up a plan to get you there. If you ask me, no one ever gets anywhere by leaving people out, so I’ll encourage you to bring your team on board and see what they think, too.

Create

Everything comes together in this final step. Whether it's putting together a workshop or two, mentoring your team (or your leaders), or even calling on my network for the best tools and direction, it might be the end of the process for me — but it marks a whole new beginning for you.

“I just wanted to say a massive THANK YOU for today! We covered so much and uncovered a lot of quick wins and solutions to problems that have been plaguing us for a while.”

Josh Harrison, Commercial Director, Taxi Studio

We’re better together

If there’s a tricky problem that needs untangling, loose ends that want tying, or people to bring together, I’ll do whatever I can to help. Because with me on your side, there’s nothing you can’t do.